ALT + IN is a monthly subscription box targeted towards lovers of Alternative R&B and Indie music. Each box includes a vinyl playlist that was curated to the month’s theme along with other novelties such as posters, phone cases, and t-shirts. Edition 1 is all about summer vibes, Edition 2 is afrocentric, and Edition 3 focuses on innovation.
Subscription boxes in various states of being packaged and unpackaged
When designing the packaging for this subscription service, I had two main goals that I wanted to pursue. The first goal was to highlight the music. To do this, I thought it would be fitting to have the box look as if it were a small portable record player. Upon removing the lid, an insert is revealed and beneath it, the month's items are housed. The second goal was to give nod to the Afro-punk counterculture. This was achieved through the loud and bold patterns and colors used throughout this project.
Various promo items that come as part of the subscription to the service
As part of the subscription to ALT + IN, a zine is featured in each edition of the box. The zine highlights Alternative R&B and Indie artists by being a platform that shares in-depth interviews with them. The zine also features a poetry, art, and a fashion section.
As an avid listener of Alternative R&B and Indie music, I had a wonderful time curating playlists that I feel represent the genres. I was meticulous in deciding which songs would fit on each playlist. Not only was it important that the song fit the edition's theme, but they all had to flow together. To make for a seamless user experience, I even made sure that the transition from the last song to the first was fluid.
Want to check out the music that inspired this service and each month's design? Open the Spotify app and scan the barcodes above or listen to a preview of each playlist below!
Wavvy (Edition 1 Playlist)
Drift away as you catch a chill new wave.
Channel Africa (Edition 2 Playlist)
Channel the African Diaspora through tribal beats, conscious raps, and Black positive lyrics.
Yng Pioneerz (Edition 3 Playlist)
Let the young lead! Music that highlights the innovations artists 25 and younger are making.