The US Open launched a partnership with the Bermuda Tourism Authority who famously introduced tennis to America. Just a 90-minute flight from New York, Bermuda has a significant presence at the US Open with on-court signage in the Arthur Ashe Stadium, presence on US Open digital properties, and on-site activation space for consumer engagement.
US Open Virtual Grounds
Jumbotron Fan Cam
Promotional Item
Print
Out-Of-Home
Digital Ads
Art Director, Designer, Motion: Andrew Allen
Copywriter, Project Manager: Aly Bird